AI Lead Generation

AI lead generation: outbound that opens conversations with your ICP

AI lead generation is how we build your outbound system from nothing: the target list, the offer, the sending infrastructure, the sequences and the reply handling. It is for B2B SaaS teams, Series A to C, who need conversations with named accounts and have no working outbound motion yet.

We call the build a Pipeline Sprint. It is a setup engagement, not a campaign you rent, and everything we stand up belongs to you at the end of it.

What we do

Define the ICP. We work from your closed-won accounts and your product to write down the ideal customer profile (ICP) in plain terms: company shape, team size, stack signals, the trigger that makes the timing right, and the titles who own the problem.

Write the offer. We turn what you sell into one reason to reply. One problem, one specific thing you do about it, one small ask. If the offer is vague, no amount of sending fixes it.

Build the sending infrastructure. We register dedicated secondary domains, set up the mailboxes, run warmup, and configure SPF, DKIM and DMARC on every domain before a single prospect email goes out.

Build the list and enrich it. We source accounts and contacts against the ICP, then enrich each record with the fields the copy actually uses. We verify addresses and drop anything we cannot verify.

Write the sequences. Short emails in your voice, written to be read on a phone. We write the variants, decide what gets personalized per prospect and what stays fixed, and set the sending cadence.

Set up reply handling. Every reply is read and routed: interested, not now, wrong person, unsubscribe. Positive replies go to you or your calendar. Negative replies are suppressed so nobody is contacted twice.

Connect it to your CRM. Contacts, activity and replies land in the CRM you already use, so pipeline shows up where your team looks for it.

Hand it over or keep running it. At the end of the sprint you can run the system yourself, or move to managed outbound and have us run it.

How we run it

A Pipeline Sprint runs in four stages. You get one working session a week and a written note after it, so you always know what moved and what we need from you.

Stage one · ICP and offer. We interview you, read your closed-won and closed-lost notes, and write the ICP and the offer. You get the ICP document and the offer draft to approve.

Stage two · Infrastructure. We register the secondary domains, create and warm the mailboxes, and configure authentication. You get the domain and mailbox inventory, all of it in your name.

Stage three · List and copy. We build and enrich the first list segments and write the sequences. You get the list for review and the sequences for approval before anything sends.

Stage four · Launch and ramp. We start sending at low volume, watch deliverability daily, and raise volume only when the signals stay clean. You get the live dashboard, the reply routing, and a walkthrough of how to run it.

We do not send anything you have not read. Every sequence, and every change to a live sequence, is approved by you first.

Deliverables

  • A written ICP definition and offer, in a document you keep
  • Dedicated secondary sending domains, registered in your name
  • Mailboxes, warmed, with SPF, DKIM and DMARC configured on each domain
  • An enriched, verified target list, segmented and ready to send
  • Written sequences with the personalization logic documented
  • Reply handling and routing, with suppression rules in place
  • CRM connection, so contacts and replies land in your system
  • A reporting view of sends, replies and booked conversations
  • A handover walkthrough, plus the runbook for operating it

Who it is for

  • B2B SaaS teams, Series A to C, with a product that has closed deals and no repeatable outbound
  • Founders still doing outreach by hand who want the motion documented and running without them
  • Teams with a new sales hire and nothing for that person to run yet
  • Companies with a list they cannot reach because the sending setup keeps landing in spam

Who it is not for

  • Anyone selling to consumers. This is built for named business accounts
  • Teams who want volume without an offer. We will not send more to say less
  • Anyone who wants to send from their main company domain. We do not do that
  • Teams who cannot give us a decision maker for weekly approvals
  • Anyone looking for a purchased list to blast once

The standards we build to

These are the standards we hold ourselves to on every account. They are how we work, not guarantees of a result.

  • Dedicated secondary sending domains on every campaign. Never your root domain
  • SPF, DKIM and DMARC configured on every domain before sending starts
  • One-click unsubscribe on every send
  • Spam complaint rate held under 0.1 percent, and sending paused if it moves
  • Conservative volume ramps, with deliverability monitored daily
  • Human review on all AI-written copy. Nothing sends unread
  • LinkedIn activity kept manual and inside platform limits
  • You own all domains, data and accounts, during the engagement and after it

Related services

Questions we get asked

See where your outbound is leaking.

Send us your current setup and we will review the domains, the authentication, the list and the sequences, then write back with what we find.

Start a project

Tell us what you are building.

Tell us where you want to go and we'll build the site that gets you there: fast, findable, and built to convert.