Our people are the product. How do you handle profiles?

As structured content. Each person is a record with practice areas, sectors, locations, credentials, publications and contact details as fields. Update the record once and every practice page, sector page and article byline that references that person updates with it.

Can partners publish their own writing?

Yes, and we design for that. We build a writing template that is simple to fill, and we set up a review step so nothing publishes before it is cleared. We also record a short walkthrough so a new joiner can publish without a briefing.

Do you write our thought leadership?

We write and structure the site content, and we advise on how to shape articles so they are findable and quotable. The professional judgement in an insight piece stays with your people. We do not put technical opinions in their mouths.

How do you handle jurisdictions and locations?

As part of the content model. Locations and the places a person or practice can act become fields, so a page can filter to the right people for the right place rather than listing everyone and hoping.

Can you help us bring in work beyond referrals?

Yes. Alongside the site we run AI lead generation and managed outbound: we build the account list from your criteria, write the sequences, run the sending and hand you the replies. You take the calls.

Professional services and insurance

Design, development and AI search visibility for professional services and insurance

Phoenix Studio designs and builds websites for professional services firms and insurance teams. This page is for the marketing lead or partner at a firm whose expertise lives in its people and has to be findable.

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We design it, we build it in Webflow, and we structure the content so the people, the practice areas and the thinking are findable in classic Google search and quotable in AI answers.

What professional services and insurance teams need from a website

People as real content. A partner, an adviser or a specialist is an object with a practice area, a sector, a location, credentials, publications and speaking history attached. A photo and a paragraph will not carry that.
Expertise connected to the person who holds it. A practice area page that names nobody is hard to trust and hard for a machine to attribute.
A publishing habit the firm can keep. Insight, commentary, regulatory notes and case notes are the reason people come back. Publishing has to be simple enough that a busy professional will do it.
Content that passes an internal review. Professional and regulated advice is checked before it goes out. The site should hold a draft until it is cleared.
Coverage and product content that stays accurate. For insurance teams, what is covered, what is excluded and what applies where changes, and it needs to be a field rather than a paragraph.
Locations and jurisdictions handled properly. Where a firm can act matters, and it belongs in the model.
Structure machines can read. When someone asks an AI assistant who to talk to about a problem in your field, the answer comes from parseable text that clearly attributes expertise to named people and named practices.

What we build for professional services and insurance teams

CMS architecture for people, practice areas, sectors, locations, insight articles and events, modelled with the relationships intact.
People templates that render credentials, practice areas, sectors, publications and contact details from fields, so one profile update flows everywhere the person appears.
Practice area and sector pages that pull in the relevant people and the relevant thinking automatically.
Coverage, product and policy content modelled as records with their own terms, exclusions and effective dates, for insurance teams.
Publishing workflows with a review step, so an article sits in draft until it is cleared.
Website design and a component system for profiles, insight, credentials, enquiry forms and referral paths.
Webflow development with a clean structure and a handover your team can actually run.
Website revival for a site with real search equity that no longer reflects the firm's people or practice lines.
Migration from your current platform, with URLs mapped one to one.
SEO foundations for classic Google search, and AI search visibility work so ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews can find your expertise and attribute it to the right people.
AI lead generation and managed outbound where the firm wants a second channel beyond referral.