Bellinger Claims
We developed the Webflow site for Bellinger Claims to the design provided: video hero, scroll animated claims metrics, and a bot protected enquiry form.
Bellinger Claims is an Australian claims management business that works for insurers rather than policyholders, and its site makes a direct argument that the conventional third-party administrator model needs to change. That argument runs as one long scrolling page, so the build had to carry the reader from the problem to the model to the evidence, keep the video and the animated proof points running smoothly, and turn interest into a qualified enquiry. It also had to be genuinely fast, because a slow site undercuts a business whose pitch is faster resolution.
We handled the web development. Working to the design provided, we built the front end in Webflow: a hero carrying an autoplaying muted background video served as both mp4 and webm behind a poster frame, a side-by-side comparison of the historical claims model against the Bellinger model, and a results section whose four metric counters animate on scroll. We built it to be maintained, with the navbar shipping as a single Webflow component in dark and light variants rather than two duplicated navbars, and the styling running on a CSS custom-property token layer for theme, typography, spacing and sizing. The enquiry form carries labelled fields, explicit success and error states, and two layers of bot protection.
An insurer-side claims business making a technical case
Bellinger Claims is an Australian claims management business that works for insurers rather than policyholders. Its site opens with a direct argument: the conventional third-party administrator model needs to change. The company pairs senior claims expertise with a purpose-built platform, assessing high-frequency, short-tail claims against the policy, the supporting documents and defined claims rules, and escalating anything more complex to a senior reviewer.
The challenge
An argument like that only lands if the site carries it. The whole narrative lives on one long scrolling page, so the build had to move the reader from the problem to the model to the evidence without losing them, keep the video and the animated proof points running smoothly, and turn interest into a qualified enquiry. It also had to be genuinely fast, because a slow site undercuts a business whose pitch is faster resolution.
What we built
We handled the web development on this project, working to the design provided. That meant the full front-end build in Webflow: a hero carrying an autoplaying muted background video, served as both mp4 and webm behind a poster frame, a side-by-side comparison of the historical claims model against the Bellinger model, and a results section whose four metric counters animate as they scroll into view.
Underneath, we built it to be maintained rather than patched. The navbar ships as one Webflow component with dark and light variants instead of two duplicated navbars, so the contact page and the homepage stay in sync. The styling runs on a CSS custom-property token layer covering theme, typography, spacing and sizing, which sits over the raw palette so a colour or spacing decision is changed in one place. The enquiry form carries labelled fields, explicit success and error states, and two layers of bot protection. Assets ship in modern formats including AVIF, WEBP and SVG, alongside a complete Open Graph and Twitter card set and dark-mode-aware favicons.
Why it matters
Measured on the delivered site, it returns a 99 performance score with a 1.3 second largest contentful paint and zero total blocking time. For a claims business whose entire argument is faster resolution and clearer decisions, a site that loads immediately is part of the argument rather than a detail behind it.
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