Can the site pull listings from the system we already use?

Usually, yes. If your property data lives in a database, a spreadsheet or a platform with an API, we build the sync so your team updates one source and the site follows. We scope the integration in discovery, because the shape of your data decides the shape of the build.

What happens to a listing when a property is sold or let?

We decide that with you before launch, and then it is automatic. A record can change state and keep its page with a clear status, or it can retire and redirect to the project, the location or a relevant list. Either way the URL is handled.

Can we add a new project or location without a developer?

Yes. New records use the templates we build, so adding a project or a location page is content work. We hand over the templates, the components and a walkthrough of how they fit together.

How do you handle heavy galleries and floor plans?

We set the image and media rules in the build: responsive sizes, lazy loading below the fold, and a component that does the same thing everywhere. The gallery is the product, so it gets designed as a component rather than dropped in per page.

How many properties can the CMS hold?

That depends on the platform limits we scope against in discovery, and we check them before we commit to a model. Where a portfolio outgrows a single collection, we design the model around that constraint rather than discovering it late.

Real estate and proptech

Design, development and AI search visibility for real estate and proptech

Phoenix Studio designs and builds websites for real estate and proptech teams. This page is for the marketing or product lead sitting on large property and location content that changes constantly.

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See our work

We design it, we build it in Webflow, and we model the content so listings, projects and locations stay findable in classic Google search and in AI answers.

What real estate and proptech teams need from a website

01A content model that matches the portfolioProperty, unit type, project, location, neighbourhood, agent and enquiry are separate objects with real relationships between them. A site that flattens them into pages cannot stay accurate.
02Content that changes without a developerAvailability, price bands, floor plans, status and photography change on their own schedule. Every one of them should be a field.
03Pages that survive expirySold, let and delisted are normal states. The site needs a plan for what those URLs become, rather than a wall of missing pages.
04Search that works on the way people actually lookPeople search by location, by project name, by unit type and by intent, often all at once. The information architecture has to reflect that.
05Location content that stands on its ownA neighbourhood or a city page is the entry point for a lot of buyers, and it needs to be a real page, not a template with the name swapped.
06Media that loadsGalleries, floor plans, virtual tours and video are the product. They have to be fast on a phone with a weak connection.
07Structure machines can readWhen a buyer asks an AI assistant about a project or an area, the answer comes from parseable text and structured data, not from a carousel.

What we build for real estate and proptech teams

CMS architecture for properties, projects, unit types, locations, amenities and agents, modelled with the relationships intact before anything is designed.
Listing and project templates that render from fields, so one record drives the card, the detail page and every place the property appears.
Location and neighbourhood templates with room for real content, not just a name and a map.
Filtering and search built on the content model, so a filter is a query rather than a hand-built page.
A plan for expired and sold listings: what stays, what redirects, and what the page becomes.
Website design and a component system for galleries, floor plans, specifications, enquiry forms and comparison views.
Webflow development with clean structure and a documented handover.
Website revival for a site with search equity that no longer carries the current portfolio.
Migration from your current platform, with URLs mapped one to one and the content model rebuilt properly on the way across.
Integrations that pull property data in from the system your team already updates, so nobody types a listing twice.
SEO foundations for classic Google search, and AI search visibility work so ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews can find and cite your projects and locations.

Services for real estate and proptech teams

Questions we get asked

What clients say

Jixx Financial

Pravin's expertise, communication, and attention to detail was invaluable to creating a website that captures our company brand. He delivered a user-friendly, professional website on time and exceeded my expectations. I highly recommend Pravin for any web project.

Anjola Tunde-OjoFounder, Jixx Financial

Tell us what you are building.

Bring the portfolio, the system your team updates today, and the pages that go stale first. We will tell you what we would do first.

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See our work

Start a project

Tell us what you are building.

This is where a project starts. Every message on this page reaches Pravin directly.

Write to Pravin at pravin@phoenix.studioBengaluru, India. Working with US and international clients.