Real estate and proptech

Design, development and AI search visibility for real estate and proptech

Phoenix Studio designs and builds websites for real estate and proptech teams. This page is for the marketing or product lead sitting on large property and location content that changes constantly.

We design it, we build it in Webflow, and we model the content so listings, projects and locations stay findable in classic Google search and in AI answers.

What real estate and proptech teams need from a website

  • A content model that matches the portfolio. Property, unit type, project, location, neighbourhood, agent and enquiry are separate objects with real relationships between them. A site that flattens them into pages cannot stay accurate.
  • Content that changes without a developer. Availability, price bands, floor plans, status and photography change on their own schedule. Every one of them should be a field.
  • Pages that survive expiry. Sold, let and delisted are normal states. The site needs a plan for what those URLs become, rather than a wall of missing pages.
  • Search that works on the way people actually look. People search by location, by project name, by unit type and by intent, often all at once. The information architecture has to reflect that.
  • Location content that stands on its own. A neighbourhood or a city page is the entry point for a lot of buyers, and it needs to be a real page, not a template with the name swapped.
  • Media that loads. Galleries, floor plans, virtual tours and video are the product. They have to be fast on a phone with a weak connection.
  • Structure machines can read. When a buyer asks an AI assistant about a project or an area, the answer comes from parseable text and structured data, not from a carousel.

What we build for real estate and proptech teams

  • CMS architecture for properties, projects, unit types, locations, amenities and agents, modelled with the relationships intact before anything is designed.
  • Listing and project templates that render from fields, so one record drives the card, the detail page and every place the property appears.
  • Location and neighbourhood templates with room for real content, not just a name and a map.
  • Filtering and search built on the content model, so a filter is a query rather than a hand-built page.
  • A plan for expired and sold listings: what stays, what redirects, and what the page becomes.
  • Website design and a component system for galleries, floor plans, specifications, enquiry forms and comparison views.
  • Webflow development with clean structure and a documented handover.
  • Website revival for a site with search equity that no longer carries the current portfolio.
  • Migration from your current platform, with URLs mapped one to one and the content model rebuilt properly on the way across.
  • Integrations that pull property data in from the system your team already updates, so nobody types a listing twice.
  • SEO foundations for classic Google search, and AI search visibility work so ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews can find and cite your projects and locations.

Questions we get asked

Tell us what you are building.

Bring the portfolio, the system your team updates today, and the pages that go stale first. We will tell you what we would do first.

Start a project

Tell us what you are building.

Tell us where you want to go and we'll build the site that gets you there: fast, findable, and built to convert.