Media and streaming

Design, development and AI search visibility for media and streaming

Phoenix Studio designs and builds websites for media and streaming teams. This page is for the marketing or product lead running a deep catalog, traffic that spikes, and content that has to stay findable at scale.

We design it, we build it in Webflow, and we model the catalog so titles, shows, episodes and collections hold together for people and for AI answers.

What media and streaming teams need from a website

  • A model built for a catalog. Title, season, episode, contributor, genre, collection and availability are related objects. A site that treats each one as a hand-built page stops being maintainable at the first content push.
  • Pages that keep their value over time. A title page from three years ago is still an entry point. It needs to stay accurate, stay fast and keep its URL.
  • Availability that changes without breaking anything. Rights come and go, windows open and close, regions differ. That belongs in fields, with a rule for what the page does when a title leaves.
  • Load behaviour under a spike. A launch, a trailer drop or a news moment concentrates traffic on a few pages at once. Those pages need to be light and cacheable.
  • Media that behaves. Trailers, stills, artwork and clips are the reason people are there, and they are also the heaviest thing on the page.
  • Findability at scale. Thousands of pages need consistent structure, sensible internal linking, and no accidental duplicate paths.
  • Structure machines can read. When someone asks an AI assistant what to watch, where a title streams, or who made it, the answer comes from parseable text and structured data.

What we build for media and streaming teams

  • CMS architecture for titles, seasons, episodes, contributors, genres, collections and availability, modelled with the relationships intact before anything is designed.
  • Title, show and collection templates that render from fields, so a record drives the card, the detail page, the hub and the related lists.
  • Editorial templates for news, interviews, reviews and features, connected back to the catalog they reference.
  • Availability and window handling: what a page says when a title arrives, when it changes region, and when it leaves.
  • Website design and a component system for hero art, trailers, galleries, credits, episode lists and browse views.
  • Webflow development with clean structure, careful image and video handling, and a documented handover.
  • Website revival for a catalog site that carries real search equity but no longer holds the content the team wants to publish.
  • Migration from your current platform, with URLs mapped one to one at catalog scale.
  • SEO foundations for classic Google search: architecture, internal linking, duplicate path clean up and technical fixes.
  • AI search visibility work so ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews can find your titles, attribute them correctly and cite you.
  • AI workflow automation to connect the catalog to the systems your team already updates.

Questions we get asked

Tell us what you are building.

Bring the catalog, the system that holds it today, and the pages that carry your launches. We will tell you what we would do first.

Start a project

Tell us what you are building.

Tell us where you want to go and we'll build the site that gets you there: fast, findable, and built to convert.