No, and this is the first thing we tell every client who asks. Webflow's own migration guide is blunt about it. Moving from Squarespace to Webflow is a rebuild, not a transfer. There is no automated way to convert one into the other, and layouts cannot be imported directly.
That sounds like bad news and it usually is not. Most people asking about this move are not happy with their current site anyway. A rebuild is the chance to fix the structure, not just re-skin it.
What you can carry across is the content and the URLs. Those two things are where the value lives, and protecting them is most of the real work in a migration. The visual rebuild is the part people expect. The content and URL mapping is the part they underestimate.
Four workstreams. You audit and inventory the existing site, you rebuild the pages and design system in Webflow, you move your content into Webflow CMS Collections, and you map every old URL to a new one so search rankings survive. The order matters more than the speed.
Webflow's guidance describes the build step as recreating page layouts, styles, CMS structure, and interactions manually, using your existing site as a visual and structural reference. That is exactly how we approach it, with one addition. We rarely copy the old layout exactly, because if the old layout were working, nobody would be migrating.
The content move is a separate job from the design job, and it can run in parallel. Someone can be preparing CSV files of blog posts while someone else builds the page templates those posts will render into.
Usually control. Squarespace is a good product for getting a decent site up quickly with very little technical decision-making. Teams outgrow it when they need custom layouts, a real design system, complex content relationships, or fine-grained control over markup and performance.
In our experience the trigger is rarely a single missing feature. It is the accumulation of small compromises. The hero cannot do quite what the designer drew, the blog template cannot show the fields the marketing team needs, and every fix becomes a custom code injection that nobody wants to maintain.
Webflow's appeal for that situation is that it gives you the underlying structure. You control classes, semantic elements, breakpoints, and how content types relate to each other. That is also its downside, because a tool that gives you control expects you to have opinions.
We are not neutral here, since we build in Webflow every day. If your current site works and your team is happy, a migration is a large expense for no clear return. Do it because you have hit a wall, not because a new platform sounds nicer. If you are still choosing between hosted builders, our comparison of Webflow and Wix covers the same tradeoffs from a different angle.
Inventory everything before you touch the new build. Webflow's migration guide recommends listing all pages, including landing pages, blog pages, legal and privacy pages, and error pages, then recording current URL paths, folder nesting, and any subdomain or language-based paths.
We add two columns to that inventory. One is organic impressions from Google Search Console, and the other is backlinks from Ahrefs or Semrush. Those numbers turn a flat page list into a priority order, and they tell you which pages must be preserved exactly and which can be merged or retired.
The forgotten pages cause the most trouble. Legal pages, old campaign landing pages, and thank-you pages rarely make it into anyone's list, and they are often linked from live ads or email templates. A missing thank-you page breaks a conversion path silently.
Do the audit as a spreadsheet you can hand to anyone. It becomes the redirect map, the content checklist, and the launch QA list all at once.
Through CSV import, once your Collections are designed. Webflow's documentation confirms CSV import and export works across all its field types, including images, videos, and multi-reference fields, with each row becoming one Collection item and the header row excluded from your item count.
There are limits worth knowing before you start. Webflow caps the CSV file at 4MB, and the number of Collection items you can import depends on your Site plan. Large blogs usually need splitting into several files, which is fine but needs planning if you have thousands of posts.
Design the Collection structure first, then shape the CSV to match. Webflow will auto-map columns when your CSV headers match your existing field names, which saves a lot of clicking. Getting the fields right up front is far cheaper than restructuring a Collection after 400 items are in it.
The content itself usually needs cleaning. Exported rich text carries platform-specific markup and inline styles that fight your new design system. We strip that back to clean semantic HTML during the move, because importing messy markup means importing every layout bug with it. Our notes on Webflow CMS best practices go deeper on structuring Collections so they survive growth.
With a complete redirect map, built before launch. Every old URL that has traffic or backlinks needs a 301 to its closest equivalent on the new site. Google's documentation says permanent redirects signal that the new URL should be canonical, which is how ranking value transfers.
This is where migrations succeed or fail, and the stakes are higher than most people assume. Ahrefs analyzed 1 million URLs in a 2025 study and found 72.9% of pages in Google's top 10 are more than three years old, with the average top-ranking page around five years old. Your existing URLs are carrying years of accumulated signals that a new URL starts without.
Google also advises keeping redirects for as long as possible, generally at least one year, and warns that a small to medium site can take a few weeks for most pages to move across. Plan for a temporary dip and do not panic-change things in week two. We covered the mechanics in detail in our guide to setting up redirects.
One Webflow-specific note. Redirects live in Site settings under Publishing, and the site needs a paid Site plan or a paid Workspace plan for that feature to be available. Wildcards help keep the rule count manageable, and Webflow applies older rules before newer ones.
Build and test everything on the Webflow staging domain first, then point DNS at Webflow once you are satisfied. Webflow's guidance describes exactly this pattern, rebuilding in Webflow and then repointing the Squarespace-registered domain's DNS to the new site to cut over with minimal downtime.
Keep the old site alive until the new one is confirmed working. There is no reason to cancel anything on launch day, and having the old site available makes it much easier to check content you might have missed.
Do the DNS change early in your working day, not on a Friday evening. Propagation is usually quick but not instant, and you want people available if something looks wrong. Our own commitment is to respond to clients within 48 hours generally, but on launch day we are watching in real time.
Have your redirects live at the moment DNS flips, not added afterwards. A gap of even a day means crawlers and real visitors hitting 404s on pages that were ranking.
For most business sites, four to eight weeks. A focused landing page or small brochure site can be three to four weeks. A larger build with complex content relationships, several templates, and a big blog to move runs six to ten weeks. The content volume drives it more than the page count.
The variable that surprises people is content readiness. A rebuild moves quickly when copy, images, and CMS content are decided. It stalls when the migration becomes a rewrite of everything at the same time, which is a very common and very expensive scope creep.
Our advice is to separate those projects. Move the site, then improve the content. Trying to do both in one pass means the launch date depends on a copywriting process that has no natural end.
Four things, in roughly this order of frequency. The redirect map is incomplete. The CMS structure gets designed around the old site instead of the new one. Rich text imports carry broken markup. And nobody checks the forms until after launch.
Forms deserve a specific warning. Your old contact forms were wired into a different platform's notifications and integrations. In Webflow they need reconnecting, testing, and confirming that submissions actually arrive somewhere a human reads. We test every form end to end before cutover, because a silently broken form is worse than a broken page.
The CMS structure mistake is the most costly long-term. If you replicate your old content model exactly, you inherit its limitations for another five years. Spend the extra day designing Collections around what the business needs next, not what the previous platform allowed.
Move if you have hit real limits on layout control, content structure, or performance, and you are prepared to treat it as a rebuild rather than a transfer. Stay if your current site works and the frustration is cosmetic. The migration cost is real, and it should buy you capability rather than novelty.
If you do move, the sequence that works is audit first, design the content model second, build third, map redirects fourth, and cut over last. We have delivered over 150 projects and hold an average PageSpeed score of 98, and the migrations that go smoothly are always the ones where the mapping spreadsheet existed before the design work started.
If you are weighing it up and want an honest read on whether it is worth the money, send us your current site and we will tell you what we would keep, what we would rebuild, and roughly what it would take. Let's talk, over at phoenix.studio.
Tell us where you want to go. We'll tell you how we'd get you there.